The MEM range

What makes Magic Earth Mumma different?
Magic Earth Mumma formulations are uniquely synthetic free, soap-free and naturally cruelty-free, choosing to take botanical ingredients and combine them together with powders, oils and other active ingredient bases to provide you with a purely natural product. MEM is proudly handcrafted and many products are ‘made to order’ or bottled to order from small preparation quantities that are regularly produced. Fresh botanicals are the best way of knowing you are receiving the highest quality components of each beautiful, organic ingredient.

Why don’t you use synthetics?
All synthetic ingredients are produced within laboratories and must undergo safety testing which includes animal testing. Part of MEM’s philosophy is to respect all life and ‘do no harm’. This cannot be done if we use synthetics in any form. By removing the use of synthetically produced ‘botanic equivalent’ ingredients, or excessively processed extractions and compounds, and instead using fresh, pure, organic botanic, whole ingredients, we are ensuring the vibrational/energetic integrity of the end products.

This is vitally important to me because those personal care items we use everyday can be taken to 'the next level of awesome' if we only put in a bit more thought to their origin and handling on the way to becoming a 'product'.

Are MEM products Certified Organic?
Obtaining Certified Organic status for each individual product is extremely cost prohibitive for a small business like MEM, so instead I choose to invest in supporting the certified organic movement by purchasing as much Certified Organic ingredients for my formulations as possible. Labels clearly show which ingredients are certified organic, wild-harvested or wild-grown.

How do MEM products help my skin?
Using pure active ingredients helps to avoid useless filler (which is a waste of money for the purchaser) and helps to improve skin quickly and naturally. This is because the active ingredients are blended within the formulation at concentrations higher than mass produced items that often contain vast amounts of filler ingredients. With MEM, every ingredient is there to do a job and be an active / important / vital part of the blend.

Why is MEM completely soap-free?
Soap or soap-like products strip oils from your skin and they do not discriminate. Good oils and dirt all go down the drain when you use a soap and they leave skin dry, unprotected and vulnerable to a shock reaction that can bring on the overproduction of oil. A good cleanser will be made using oils that nourish and cleanse at the same time; sometimes with particles that do more intensive cleansing or a binding agent like clay or botanical powder that draws out impurities gently but effectively. Those with very oily skin will be happy to find that this method is far better for improving and often eliminating oily skin conditions…and those with very dry skin will rejoice at finding a cleansing solution that does not exacerbate their condition but nourishes and provides a protective layer. You won’t know until you give it a go! 


Traditionally made soap can also be made using animal by-products. Mainstream soap manufacture routinely uses synthetic fragrances and colours produced from petro-chemicals, which unfortunately can still be labeled as ‘natural’. Using an oil + powder cleanser eliminates the use of any surfactant (soap) that can potentially harbour synthetic, animal byproduct (excluding honey or beeswax) or harsh ingredients. MEM’s absolutely soap-free range means there is no chance of synthetic contamination in the form of fragrances, colours or preservatives and very little chance of anyone having any irritation. Soap free cleansing leaves skin fresh and clean, toxin-free, soft and supple, with a delicate layer of botanical protectants. Skin is softly scented by natural ingredients and the essential oils used in the blend. MEM is also proud to offer essential oil free blends to those who need extra care.


How effective are MEM products?
The way each product works for each individual will vary on many levels and because of many different factors. Some clients find they have overnight success while others can see general improvement from consistent use. For the most part this is down to the amount of toxin present (in the individual and in other products they use routinely), the condition present and the reasonable expectations clients have. It is important to remember that the use of purely natural product will be benefiting your health by assisting you to naturally detox without the added burden of synthetic toxins entering your body via the skin.

Where are MEM products made?

All MEM products are blended by hand, bottled, labeled and packaged here in Australia. I am also the primary product developer for MEM and other niche enterprises, formulating ingredients to produce purely natural skincare and perfumery for other Australian businesses. I am a 100% Australian made & owned business using ethical produced ingredients from Australian suppliers.

What about preservatives for all-natural products? 
MEM uses a proprietary botanical blend of essential oils and alcohol tinctures to act as a preservative in some formulations, but because most of my products are free from water I avoid the need to use synthetic preservative at all as the ingredients themselves act as powerful antioxidants. In some formulations where Aloe Vera is present the need to use a botanical preservative is used. This particular ingredient is a fractionated (distilled) product of Almonds. It is the only preservative used in the entire MEM range and while it is more expensive to use this kind of product it is more acceptable to do this than use a cheaper compound like a paraben which is a skin irritant or a PEG compound from petroleum which is a suspect carcinogen. (If you'd like to find out more about hazardous ingredients used routinely in mainstream personal care products, please click here)

How long will my products keep for?
Skin and Body products have a general shelf life of 6 – 9 months with perfumes having a longer life of up to 12 months and beyond if stored correctly. When I use such beautiful botanical ingredients I really want to obtain the maximum potency by using fresh formulations. Pure botanical compounds begin to degrade unless kept in cool conditions away from direct sunlight, and after 12 months won’t be as effective as when first blended. When you see ‘pure & natural’ products with a shelf life of well over 12 months you can be sure they will have a kind of synthetic preservative included, especially if they are water based formulations. This means they are selling you a gimmick and the active ingredients are there for show, not for your skin. MEM will never do this and prefers to have skincare made to order (in the case of water based formulations) or packaged to order. Some formulations that are extremely stable like balms and salves are produced in regular batches to ensure potency.

How do I store my products to keep them in their best condition?
Contrary to popular belief, it is very easy to take great care of your natural products. 
•    Store all-natural products away from heat and light. Preferably under 30C.
•    Avoid getting water or other contaminants into the pots, jars and bottles by using a spatula, spoon or applicator provided. 
•    Use them up completely before the use by date (usually within six months of purchase), unless they have been refrigerated in which case you could probably get up to an extra 3 months using them.  


What do I do if I have a reaction to a product?
Everyone will react differently to products for varying reasons. If you have a reaction to using a product rinse the area under cool water and discontinue use. Reactions happen for a number of reasons completely out of my control, for example, it could be reacting with another product you use before applying MEM’s product, or a medication you are taking.  I want you to be totally happy with your purchase and would encourage you to speak with me before selecting a product if you have skin sensitivities or a defined health issue. As a handcrafter I cannot offer a refund simply because a product is not suitable for you. However if a product is possibly faulty or arrives and there is something wrong with it, please contact me within 24hrs of delivery to access as solution.

Is MEM cruelty-free?
MEM has never and will never test any product on animals and does not purchase ingredients that has been tested on animals. I am able to avoid this by using a majority botanical and food grade quality ingredients, and by avoiding synthetic ingredients which by law have had to be tested on animals. MEM also does not use any form of Mica as this ingredient is also under question due to the way it is mined using child labour. I want to present products with the highest quality energetic vibration and that means avoiding the possible exploitation of all living beings. For that reason I purchase from suppliers that are Fair Trade accredited.

Can MEM products be used on babies and those with sensitive skin?
YES. MEM was founded on the need for pure, gentle skincare that could be used on babies, children and the elderly too. Each formulation is designed to deliver enough active botanical ingredients to ‘do the job’ by nourishing, cleansing, healing and protecting the skin without any harsh additives or unnecessary fillers that can potentially cause reactions or irritation. I only use botanical essential oils or carrier oils as scent and never use any petroleum derived fragrances. MEM is also very proud to offer essential oil free products and custom made options.


Does MEM offer wholesale?
Yes. I am now at a point where I feel MEM is ready to expand the access to my products and would love to connect with like-minded enterprises that would be interested in stocking MEM’s unique range of skincare, perfumery, bodycare and in-house preparations. If you would like to start talking please contact me via the About the Maker page.

Magic Earth Mumma is an Australian owned and operated business,

using ethically produced ingredients that are completely natural and organic.

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