Deep Green Formulation
by Janette Tibbs,
Founder and Owner of Magic Earth Mumma.
Janette has worked in the health & wellness orbit for the best part of the last two decades, and in that time she has seen a lot of change in the personal care industry. Her mission is to empower people with simple strategies for great health through making easy choices that serve them and a brighter future for all.
Product Development doesn't have to cost the earth, literally. Janette specialises in absolutely synthetic free formulation in sustainable sized manufacturing, that avoids waste and maximises return. You can be a part of this, with your ideas and her know how, get that product, or range, on the shelves or on your website, and start selling the solution.
As the demand for clean beauty products continues to rise globally, now is the time to actualise your ideas and become a localised option for safe, ecological and effective solutions.
Popular Formulations to tailor to your vision...
What's my expected return?
This really depends upon the ingredients chosen and formulation's level of complexity. We get to talk over everything, and you are kept informed of cost margins from beginning to finalisation of the formulation.
Most formulations will come in with between a 75% to 125% margin. Your packaging and labelling costs are on top of this.
How much does it cost?
The average cost to develop a formulation from scratch varies. An approximate cost is probably less than you think and will save you an enormous amount of time.
As a general outlook, a basic product may cost under $1000 to bring into being; that includes three iterations sent to you with consultation regarding ingredients, texture, packaging suggestions and more.
Product Stress Testing (PST) is also advised, and can be completed in house at MEM's workshop. This involves a further fee to be discussed depending on the length of testing and the complexity of the formulation. It is strongly recommended you put any new product through PST to gain feedback for shelf-life, shipping tolerance and packaging suitability.
Growth of the personal care industry online has undergone an incredible boost over the last two years because of the restrictive measures placed upon society since 2019. Closure of commercial bricks and mortar businesses funnelled opportunity online and with it came the challenges of distribution. Adapting to change creates wealth in more ways than one. It can free up time, alleviate stress and birth a new way of life.
Being a local source of clean beauty has become even more attractive than ever before. Localised distribution is less risky, and your customers can enjoy the benefit of buying from someone in their community, be that locally or nationally. It feels good because it is good.
Growth demand for the personal care product industry is forecast to rise to over $15 billion by 2025 (BusinessWire, Sept. 10, 2021). Skincare is becoming the new personal care, with products being multi-tasked and versatile in application. Consistently, Skincare alone has grown 40% per year (Automat.com), while make-up cosmetics have plateaued. But Organic Skincare is projected to reach a whopping $25 billion plus by 2025 (GrandViewResearch, April 2019).
Workplace and lifestyle stress has driven consumer demand for calming products that solve the problem of stress related skin issues without the side effects common to products containing petroleum-chemical derivatives, artificial fragrances and preservatives. Pure, natural, botanical, synthetic free options are in front by a mile when it comes to giving relief without side effects.
That’s investment opportunity, and it can be your main income or your safety net. Setting up a small selection or a full range and marketing it well can create financial stress relief, especially if someone else is doing most of the hard work; making product for you, with ecologically conscious ideals that we all need to embrace, so we can be part of a better future. Be confident that you are promoting a beneficial alternative and creating wealth in ways that benefits our planet and your future too.